LA Mazda in Edmonton, Alberta is very excited to share the all new redesigned Mazda3. The top selling North American sedan is due for a redesign for the 2014 model year, and we now have an idea of what to expect for the next generation of Mazda’s #1 selling model: a lighter, more efficient ride.
According to a Car and Driver report, the new Mazda 3 will deliver the same lightweight platform as the industry leading CX-5. This car has been taking it's slimfast shakes and you will notice the difference the minute you get behind the wheel Mazda’s SkyActiv technology philosophy, which stresses reducing weight and increasing rigidity to improve fuel economy, handling and performance.

• 20% better fuel efficiency thanks to the low compression ratio of 14.0:1.
• A new two-stage turbocharger realizes smooth and linear response from low to highend speeds, and greatly increases low and high-end torque (up to 5,200 rpm rev limit) Complies with global emissions regulations (Euro6 in Europe, Tier2Bin5 in North America, and the Post New Long-Term Regulations in Japan), without expensive NOx after treatment.

The recently-introduced 2.0-liter SkyActiv four-cylinder will continue to out-perform the Toyota and Honda models in their segment. The weight savings will most likely push highway fuel economy past the 40-mpg mark. Diesel advocates will be pleasantly surprised to hear that the U.S. spec Mazda3 could join the CX-5 in offering an oil-burning mill, although Mazda has not announced a final decision as of yet.
As we wrote about in a previous post about the 2014 Mazda 6 featuring Mazda’s latest “KODO” design language will grace the exterior, with details similar to those of the new Mazda 6 and CX-9.The interior will be represented by mainly the same that Mazda owner's have been used to.
The Mazda 3 will be a major model for Mazda’s U.S. fortunes. At present, the company builds its entire U.S. lineup in Japan, leaving it extremely vulnerable to the profit-eroding strength of the yen. However, the next Mazda3 will be produced in a new factory in Mexico, resulting in higher profits that could prove imperitive should the company start to show red on the built-in-Japan models.
Either way you look at it folks Mazda is here to stay and with the recent announcements to their 2014 lineup I would have to simply state that they are here to play as well. Till next time thanks for reading and sharing!

Mike on Google+

2014 Mazda 6 Coming to L.A. Mazda Soon

The 2014 Mazda 6 was announced in August. The Japanese automaker has released detailed information about its new ‘i-ACTIVSENSE’ safety technologies which will be found on its new model.
When shopping for a new car in Edmonton, be sure to have this 2014 Mazda 6 on your short list for cars you must drive before you buy. L.A. Mazda is proud to be part of the unveiling of the 2014 Mazda 6.

The all-new Mazda 6 will feature the full range of i-ACTIVSENSE technologies. The safety features are categorized into three different support groups – Driving Support, Hazard Recognition Support and Collision Avoidance/Damage Reduction Support.

The Driving Support category equips the Mazda 6 with its Mazda Radar Cruise Control (MRCC).

TheHazard Recognition Support provides the vehicle with Forward Obstruction Warning (FOW), Lane Departure Warning System (LDWS), Rear Vehicle Monitoring (RVM), High Beam Control System (HBC) and Adaptive Front-Lighting System (AFS).These features help the driver avoid accidents.

The Collision Avoidance/Damage Reduction Support consists of Smart Brake Support (SBS), Smart City Brake Support (SCBS), and Acceleration Control for Automatic Transmission. These features help by automatically applying the brakes in the situation of an accident. The Acceleration Control for Automatic Transmission will curb engine power output and alerts the driver if the accelerator pedal is pressed excessively when there’s an obstacle in front of the car. These new safety features were developed with the aid of millimeter wave radars and cameras. Information has not yet been revealed if all of these technology features will be available on the 2014 Mazda 6 in North America.

At L.A. Mazda we are happy to provide consumer's with a product that provides world class safety with as well as the exclusive Mazda Kudo Design

"The Mazda3, which constitutes approximately 53 percent of Mazda's total sales, has been near the top of the Canadian sales charts in both 2011 and 2010, so it's not surprising that Mazda leads the mainstream list with a substantial margin of 12 points above the second ranked brand," states Geoff Helby, Regional Director for ALG CaMazdada. Overall, ALG found differences between the results from the

inaugural PQS survey in Canada, in comparison to ALG's Used

Statistical Brand Value (USBV) ranking for both the Mainstream

and Luxury brands. The PQS survey represents consumer's

perception about brands in the market, whereas the USBV rankings

measure brand equity according to factual used market

data of 1-5 year old vehicles.

For mainstream brands, Mazda tops the list with a margin of 12

points above second ranked GMC. With the Mazda3 being the

third best-selling car in 2011 YTD, as well as the second bestselling

car overall in 2010, it is not surprising that Canadian

consumers ranked Mazda highly on the list.

In addition, the Canadian PQS determined the top three brands

consumers are considering purchasing for their next vehicles are

Ford cars (28%), Honda (25%) and Toyota (25%).

Mazda has taken the next vital step in improving the overall fuel efficiency of their vehicles with the introduction of i-ELOOP, the world’s first regenerative braking system for passenger vehicles that uses a capacitor.

This innovation by the Japanese automaker is said to improve real-world fuel economy by approximately 10%. It will debut in the Mazda TAKERI concept at the upcoming Tokyo Motor Show before appearing in production models next year.

Photo: Mazda

Much like any other regenerative braking system, i-ELOOP captures kinetic energy as the vehicle decelerates and uses the converted power to reduce the load on the gas engine. However, unlike hybrid and electric vehicles, it does so through a double-layer capacitor instead of an electric motor and dedicated battery.

The capacitor can be charged and drained within seconds and resists deterioration through prolonged use – a major advantage over traditional regenerative systems.

i-ELOOP also teams up with Mazda’s start/stop technology to keep the engine off longer.

Rather than developing alternative powertrains, the company is committed to improving the efficiency of internal combustion engines, first with a number of SKYACTIV technologies, and now i-ELOOP.